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GENESCO Inc. (GCO)
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minyanville.com
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Sep 24, 2008
about
MSFT, GCO
When promoting a product advertisers are only given a few shots at creating awareness. One tried and true method -- other than copious amounts of cleavage -- is a star's face or name on a box. In our hero-worshipping culture associating a brand with a celebrity is a highly effective way of generatin...
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seekingalpha.com
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Aug 28, 2008
about
GCO
Genesco, Inc. (GCO)
F2Q09 Earnings Call
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